Episode 67: How to Build a Brand from Scratch in 4 Steps

Now, you know I’m big on hard work, consistency, and building our skills. They come up in every episode, and you can bet that I talk about them with my clients and Ready Set Go Speak students, too.

But the brand recognition and success that I have today is mostly because I’ve connected to the right people. Those people have pointed out opportunities, nominated me for awards, and kept opportunities flowing so my business would keep growing.

I want the same for you, so listen in as I outline the 4 steps that I’ve found will help you build a brand, even if you’re starting from scratch.

You’ll hear about: what branding is and isn’t, setting your intentions and polishing your profile, where to find online credibility killers (and how to get them out of sight), my solid-gold media-manifesting mindset, where the media pros hang out online, essential components for your email pitch, my 3 favorite tools for realizing, customizing, and organizing your plan … and more!

Highlights From This Episode:

• The key to my brand recognition – and it’s not hard work or consistency
• My Story: The right connections help build a brand
• Why I looooove magazines
• Success Stories! How magazines can elevate your brand
• When was the last time you googled yourself?
• Pro Tip! Try on my media manifestor’s mindset…
• Here’s where media pros hang out online
• What branding is and isn’t
• 3 things every journalist is looking for
• 3 questions to answer in every media pitch
• How being humble will help you
• This is a little bit better than a vision board…
• Let’s create the essential tool for building your brand

Resources:

• Dr. Pam Perry's Ready Set Go Speak! Program

• Speakers magazine

• Use Muck Rack to get press for your story

• Pam Perry’s Be Heard, Stand Out, and Get Known ebook (Free)

Did you enjoy this episode?

Thank you for joining me on this episode of the Get Out There and Get Known podcast! If you enjoyed this episode, please leave a 5 star rating and review on Apple Podcast (formerly iTunes) to help me reach even more people.