There are rock stars, movie stars and then there’s social media “superstars” and Beyonce’ is one of the top ten. Oh, and Happy Bey Day! You’re trending. Here are her social media numbers, according to Vanity Fair:
Besides being a pop icon. What can we learn from Bey’s social media star power?
Here are some tips we should all do with our social media:
- Automate & Systematize. Have a system. Even though Beyonce’ does look like it’s “slice of life” pics and post – trust me, she has a social media calendar with a strategy. She is not wasting time figuring what to post. She has a plan – and it’s strategic.
- #Hashtags Matter. She is in the know to know what’s trending and she creates trends. Want to follow what’s hot? Use a hashtag or create your own.
#HappyBirthdayBeyoncé - Events & Promotions. What is social media without a little marketing muscle. She knows how to leverage the power of social media to drop CDs, sell out concerts, promote her line of IVY PARK.
Beyonce Knows the Power of Branding
- Content Themes. She’s not random. There is a theme. Study it and you’ll see the “story” she’s telling.
- Let Your Followers Know What’s Happening Right Now. When you’re a star – and want to stay a star, you have to ENGAGE with your fans. Beyonce let’s you know what’s going on with the kids, the hubby and of course, her pop star “job.”
- Tell New Fans About Your Best Stuff From The Past. She will show you a picture of her past so that we can feel the connection with her and makes her more “authentic.” We know she wasn’t born a superstar – and pictures from her past make us gush and feel proud of her.
- It’s Not All About You. She’s been known to be outspoken in the “Black Lives Matter” campaign and even has some conversations online about her hometown Houston – where she’s giving relief to the victims of Hurricane Harvey.
- Images, Quotes, Inspiration. And mostly, we love her look. She’s beautiful and always “red carpet.” That’s by design of course. So, take note. Don’t post any BAD pics. And try to be inspiring. The world is very visual now – so put your best foot forward. Hire a graphic designer or use a tool like Canva or Word Swag. There are tons of apps. Find one that fits your strategy.
With billions of loyal users, sites like Facebook, Pinterest, Twitter and Instagram are now responsible for more than 30% of all website traffic, according to a study by Shareaholic.
Clearly, social media is a marketing method we all need to pay attention to. But if you’ve ever tried to put the power of social media to work for your business and then not seen the results you wanted, you probably figured out pretty quickly that without a plan, it’s easy to flounder around and not really achieve anything.
A good social media plan incorporates:
- Timely content you create (your blog, videos, podcasts, etc)
- Archived content that still has value to your visitors (and you)
- Other people’s content (curate)
- Inspirational messages and quotes
- Funny memes and images
- Events and offers (See my resources page)
- Personal stories
Rock your STAR power. Shine online – Like a Superstar! 