If you think you need a publicist, but you’re not sure what they do or how they help, then this is the episode for you – especially if you like backstage peeks at the media.
My guest Candice Nicole is a fellow publicist, entrepreneur, and podcaster, and our “shop talk” in this episode is filled with pro tips and insider knowledge about hiring a publicist, the parts you both play in your success, how long things really take, the best way to work a small PR budget.
And especially: What our best PR clients have in common.
Also listen out for: the 4-person core team that Issa Rae credits for her success, using your birthday to sell your book, the difference between PR and Marketing, 2 things the media is for (and 1 thing it’s not), why kindness is your currency with your local media pros, the one thing a publicist can’t do … and more!
"Every PR client is different. This is not a one-size-fits-all at all.” – Candice Nicole
Highlights From This Episode:
- It started with a hashtag back in 2014…
- Did your publicist do these 3 things?
- So, how much PR support do you need?
- 1 thing to do and 2 things to be when hiring a publicist
- Here’s how long it really takes to build up PR
- Pro Tip! Don’t be sending Black Enterprise readers here…
- How to work a small PR budget
- What our best PR clients have in common
- What a publicist does and does NOT do
- Today’s 4 hottest topics in the media
- How to newsjack hot topics through your expertise
- The good news (and the bad news) about journalists on Twitter
- The 4 people Issa Rae gives credit for her success
- Pro Tip! Where the real story lives
- Listener Q & A: How do you choose a PR rep? What do you look for?
Resources:
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